You have your products, services, information created. You have taken the steps necessary to find your Key Words, advertise on Google Adsense or other marketing programs and your ad is created and ready to be posted. Being successful is not a choice, it’s a necessity and your passion will drive you there. The remaining question, are your landing pages ready, available and the best they can be?

The simple definition of a Landing Page is the web page your customers will be connected to when clicking on any link you’ve placed anywhere on the web – in a search engine, ad, etc. This is the place you want your customers to be directed to where they will be “sold” on your product or service. You can have customers directed to your home page. Is this the best way to go? O, is it genius?

As you’ve no doubt noticed, most retailers do send their customers to their homepage. But, there is a way to create a more important experience for your customer, to create greater sales and to make it simpler for your customers to buy into a particular program, product, service, etc. Create a special landing page. Use great landing pages for the following reasons:

1. You must earn conversions!

   While affiliate marketing programs may come in different shapes and sizes, the vast majority pay using a pay-per-click basis. It’s simple. You sign up and submit ads. Then the owner of the program gets your ad to a variety of affiliates and they place your ad on their website. If the traffic they drive to their site click on your ad those visitors are re-directed to your landing page. You pay the affiliate just for that “click”.

   On your end, as the merchant, the way you will earn money from that “click” is to sell them your product, service, etc. That’s called a conversion. If you don’t convert a visitor to a sale then you are actually losing money… In addition, clearly, the more visitors to your site with “clicks” the more you owe the affiliates who advertised. The only way for you to make a profit and be ahead of your expenses is, clearly, to convert your visitors to sales.

   If your visitor is directed to your home page you have less of a chance of converting than if you direct them to a great landing page for something specific. It’s like bringing them into the store and then hoping they’ll buy something. It’s great if your ad is intriguing enough to make people interesting in purchasing, but if they aren’t directed to an equally enticing landing page how will you close the sale?

2. Be specific when using your web pages

   As we’ve discussed, using your homepage as your landing page can be a mistake. This same thought holds true if you are using things like a “contact” page or just a page that shows your product. For one thing, using your home page isn’t specific enough. You usually create these to appeal to different users, to link to other pages, just introduce yourself or company, advertise affiliate programs you’re involved with, etc. The same with other types of pages discussed.

   To maximize profits and be as successful as you’d like you need to be more specific in your landing pages. These are used to appeal to people who are interested in your product already. They’ve come for the sale, you just need to close it.

   Always remember your target customer. Make sure the landing page, therefore, relates to your keywords and your ad content. It is also essential that you make your landing page conducive to taking action, i.e. to purchasing your product or service. Minimally, gather their information so that you can market them in the future.

In general, you probably have an interest in keeping costs low and maximizing profit. You need to, therefore, create enticing landing pages that will lead to increased sales and therefore greater profits. Make sure that your landing page is expressive, in place and ready to go before you embark on the next phase of marketing. Now go forth and bring in your customers and sales!

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This article may be distributed freely on your website, as long as this entire article, including working links and this resource box are unchanged.

Copyright 2006 Larry Lang All Rights Reserved.
Lang Enterprises Inc.
www.elitewebtactics.com

Do you feel you have a great product but no one is seeing it? Do you have all the desire, passion and strength in the world for your system, product, web site, but don’t know how to get people to buy into it? Would you like to maximize profits and have everyone see what you have to offer? Well, then you need the most important tools at your fingertips. You need to get people to your site; plain and simple.

You may have the most interesting site, the best product, the biggest passion for what you do, but until you drive people to your site and get them to buy it’s just a great site, sitting in cyberspace. The enormity of the World Wide Web and the increase in people competing for the same dollar can seem overwhelming. How can you distinguish yourself? Here are 7 Steps to take in order to become a cut above the rest:

1. Use search engines. It is essential to have a top ranking among search engines in order for your site to become well known. You must also use the best keywords possible in order to maximize your efforts and beat the competition. The downside is that using search engines are so low cost, even often free, that they are very popular in and of themselves so you need to rise above by using the best keywords possible. If you attain being at the head of the list anyone will be able to find your site with ease.
2. Affiliate partnerships with other sites. Establish contact with websites that compliment yours. Make contact with the right person at that company. Then exchange links and while you promote their site on yours they will be doing the same on their site.
3. Article submission. If you write your own article and submit to different sites you will be creating an effective way of communicating with potential customers. Once they are interested in your content they will be intrigued and will visit your site.
4. Joint Ventures. Incredibly effective, if you create a partnership with someone who can promote your product or service through their marketing campaigns you will be able to increase your customer base quickly.
5. Become an Affiliate with others. The more websites that put your ad and link on them the more traffic you will receive. It’s a win-win for the affiliate and you.
6. Build a Subscriber base. With the use of autoresponders, e-zines, newletters, etc., getting people to subscribe gives you a valuable asset – a list to which you can market your products or services. These tools will allow you to not only retain your current customers but entice new people to sign-up.
7. Be knowledgeable. You must know your market. It’s essential to make sure you target all your marketing efforts to customers with an interest in your product/service. The moment a potential customer expresses interest in the moment you should reach out and impress his importance to you upon him.

Make sure you have a plan. The importance of marketing to your target audience in a way that’s thought out, takes advantage of every strategy and is appealing can not be stressed enough. If you do that then success is sure to follow.

– Resource Box –

This article may be distributed freely on your website, as long as this entire article, including working links and this resource box are unchanged.

Copyright 2006 Larry Lang All Rights Reserved. Lang Enterprises Inc. www.elitewebstrategies.com