When developing your website, think how to structure your website directory, where to locate your web pages in regards to the index.htm (home page) file. Place the more important files in the root directory. Then create other directories under your root directory in which to place other web pages that are not as important. By doing so, it is easier to find files you want to edit, delete, or move somewhere else.

Put all of your image files into an image directory and then create sub-directories under that. An example would be to have a directory called photo and place all photographs of business associates in it. Also make a sub-directory called banner and put all of your banners, logos, and ebook covers in that directory.

Below is a simple example of a directory structure:

It is a good idea to have a “download area”. Since you will have several different kinds of downloads, the areas will be different. For free reports or viral e-books you will give away, don’t be too worried if someone figures out where they can download all of them without your knowledge.

Some say to place downloads into weird directories and change the names every month. In my opinion, this is a lot of work to protect downloads you will give away and are viral in nature.

When it comes to downloads for which you will be charging money, I recommend checking out the software at Elite Web Solutions. This software creates a very secure area. The customer receives a link to a download page after the sales confirmation information is processed and authenticated. Pages may even have time limits set on them. After a certain amount of time, the link to the download page is no longer valid. This software also collects the e-mail address and name of the person purchasing your product. It places that information into an auto-responder file format, allowing you to export the file into your regular auto-responder.

If you are using a shopping cart, such as Kick Start Cart, Kick Start Cart has this function already built into it on a limited basis. So, you are all ready to go.

You will not stop people from sharing your work or giving it to friends, but you can control how and when they get it from you.

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Copyright 2006 Larry Lang All Rights Reserved.
Lang Enterprises Inc
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