Protecting Your Profits
March 26th, 2007 by Larry Lang
Making money online can be a competitive and cutthroat process. Confusion over today’s technology has led to many people giving up long before they even get started. Is my money safe? How do I keep competitors from stealing my customers?
Don’t miss out on making the money you’ve been dreaming about! This confusion is understandable, but also easily cleared up. By taking a few simple steps that almost anybody can master, you can protect your profits and safely grow your online business.
Your Online Business Is Not An Open Book
* Keep any and all mentions of your competition out of your customers’ sight.
* Never give out information without first making sure that it doesn’t contain outside links.
* Resellers: make sure that no references to your product’s origins remain.
The Internet is an information free-for-all. However, that doesn’t mean you should share your secrets with the world, too.
The best way to protect your profits is to use a bit of common sense. You should never so much as mention your competition to your visitors. Above all else, you should never provide potential customers with any way to purchase your product elsewhere.
Consider it your job to protect your customers from everyone else in your industry. Ideally, they should find your product, learn about it, and purchase it without ever looking elsewhere.
Go through all of your promotional materials, your website, and even every inch of your very product. Are there any references that could lead a reader astray? If you are re-selling a product, is there any way to find the original creator from your site?
Bonus reports and third-party newsletters are easy places for your competition to lure your audience away. Never promote any information that you have not read through completely—twice. Don’t just look for links. A casually mentioned competing product name could stick in readers’ minds and send them looking elsewhere when they’re ready to buy—when they really came back looking for you!
Technologies That Protect
* A secure payment processor keeps you and your customers safe.
* Link cloaking programs prevent the competition from moving in on your audience.
* Protecting your profits means you see 100% of the money you earned!
The biggest worries over protecting profits involve the actual sales process. Luckily, there are many tools available to keep transactions secured—and to make sure only you profit from your audience.
When choosing which payment methods to accept for your products, research your options carefully. Any payment processing service you use must provide a secure checkout. This is signified by the appearance of a small lock in the bottom of the browser window. Also, a secure transaction will always take place at a website with an address beginning with “https://” instead of just “http://.” Popular services like PayPal provide this level of protection.
If you’re making money through an affiliate program, signup for a free or low-cost link “cloaking” service. This service hides your actual affiliate website address from visitors, but still takes them to your site. If your actual address is exposed, certain savvy customers can replace your affiliate information with their own—and actually profit from your work! A link cloaking program will ensure that you get credit for each and every sale you earned.
Protecting your profits is crucial when it comes to making money online. However, it’s not as hard as many people think to keep your money—and your product—safe. In fact, by keeping just these few points in mind, your business can operate at maximum profitability. Soon, you’ll have enough money to hire someone to teach you how to create these technologies yourself!
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Copyright 2006 Larry Lang All Rights Reserved. Lang Enterprises Inc.
www.elitewebstrategies.com or www.elitewebsolutions.com
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