With research, you can narrow in on what your potential customers use for
keywords in your niche, along with the keywords that you will use on any
given web page. If the improper keyword is used, you probably won’t see your
web page listed on the first page of any search engine results. If you are
not high in the list of sites listed by search engines, you are costing
yourself a great deal of money.

Keywords play an important part when you are promoting your website. Build
two lists of keywords: one list for free traffic and one for pay-per-click
traffic.

Free traffic is when your link is clicked on because you are listed high
enough in the search engine results that people are seeing your site. At the
very least, your minimum goal is to have your website within the top ten
sites that show up for the search term used. Your ultimate goal is to reach
number one. Another way to get free traffic is with links that link back to
your site. Keywords may be used for these links as well.

Pay-per-click traffic is money spent on pay-per-click advertising.
Pay-per-click advertising enables you to pay to list your site at the top of
the search engine results by advertising, using keywords that best describe
your product or service. You pay only when a searcher clicks on your listing
and connects to your site. If you have not done the proper keyword research,
you will be spending money for clicks with no results.

Everyone needs to do some kind of advertising. Therefore, it is very
important to know the proper keywords to attract traffic to your website.
Use incorrect keywords in your campaigns and you will have people clicking
on your ads that are not looking for what it is your site has to offer. So,
research, refine, and research again.

Keywords: where to use them

Before you place your website up on the internet, do these different keyword
searches for each web page. First, and most important, are the keywords you
use in the title tag of your web page. The title tag is one of the most
important tags on your web page.

If you use the wrong keywords here, it could cost you dearly in page
ranking, revenues, and high listings in the search engines.

Another place to use keywords is in the description tag. This is the line of
text under the web page title.

Your description should be between 17-20 words in length. Any more than that
might not be seen or be considered important by the search engines. Include
as many of your keywords as possible in the description, while still making
sense. Stay focused on the page content.

The Meta keyword tag also uses keywords. Although this tag is not as
important as it used to be with the search engines, it still does not hurt
to have them.

Search engines rate the first 250 words on your site more. It is important
to use your keywords within these first 250 words. When appropriate, they
work well in the headings on web pages along with sub-headings.

Using the alt tags, images placed on your web page will also use keywords.
However, don’t get carried away be descriptive of the image.

If you place articles on some of your web pages, use keywords throughout
your article in places that make sense. Keyword saturation for your article
should be between 2% and 15%. As you see, there are several different areas
in your web pages in which to add keywords.

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Copyright 2006 Larry Lang All Rights Reserved. Lang Enterprises Inc.
www.elitewebstrategies.com also visit www.elitewebsolutions.com