Using keywords to help find your niche in a competitive market is a “must”.
Make certain the keywords you identify really tell your potential customers
what it is that you are offering. If you are selling a certain kind of
widget having a particular characteristic, look for keywords that describe
this characteristics that people might be interested in. The more precise
you can be, the better your chances are of finding the angle for you to
enter the market place. By using too general of a keyword, you will have too
much competition. It becomes very difficult to be listed high enough in
search results for anyone to see you, let alone to be listed within the top
ten search results for that keyword.

Most keyword-search software tells you how many searches have taken place
for each particular keyword that you enter. Depending on which keyword
software you use determines whether you need to use a multiplier to obtain a
more accurate look at the number of searches done for that keyword.

An example of this is results from Overture. For Overture results, multiply
the results anywhere from 5 to 7 times. I use 5, which gives me a
conservative number to work with. The more searches that a keyword has, the
more popular that keyword is.

There is more to look at than just the total number of searches a keyword
has had for that month. Determining how many web pages are competing for the
same keyword is also necessary. If there is too much competition, it becomes
a very hard niche to have any kind of presence. Most keyword software gives
you what the competition is for each keyword that displayed in their results
box. Obviously, a higher number of searches and a lower number of
competitors give you a better chance of being listed within the top ten
spots on the search engines.

What is the effectiveness of your keywords you have chosen to use on your
website? More information is needed to determine this. This is where KEI
(Keyword Effectiveness Index) comes in to play.

KEI is a mathematical algorithm formula developed by Roy Sumathumtia to
determine the probability of successfully using a keyword to grow a
business. Here is how it is calculated: square the popularity of a keyword
and multiply it by 1,000. Now divide that number by the number of sites that
shows up in AltaVista for that keyword.

Very few keyword-searching programs actually use this formula. Although, in
my experience, keyword software programs that do use it have proven to be
invaluable in finding niches and narrowing them down to products that the
consumer is looking for. When you are looking for your keywords while using
software with a KEI, as a rule of thumb, look for keywords with a KEI number
over 100 with less than 1,000 pages of competition. The number of competing
sites is a very flexible number, and you can adjust it up or down depending
on how well you know your particular niche. The higher the KEI number is
over 100, the higher the effectiveness of that keyword. The lower the number
of competing sites, the easier it is going to be to get your web pages
ranked among the top ten sites, if not number one.

Another consideration is how many searches in a month the keyword had. In
this case, the higher the number the better. If this number is too low, it
will not be worth your while to use that particular keyword.

What you are looking to do here is to take your top three keywords and add
together the number of searches they received for a month. This gives you
some idea of what kind of traffic is possible by using those keywords. Rank
your keywords in order of importance. This helps you maintain focus on your
primary goal.

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This article may be distributed freely on your website, as long as this
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Copyright 2006 Larry Lang All Rights Reserved. Lang Enterprises Inc.
www.elitewebstrategies.com visit our at blog www.webpromotingtips.com

Most website owners don’t ever think about having a backup of their website
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There are only three parts to Cascade Style Sheets (CSS), and once we understand what they are and how to use them, CSS becomes very easy and exciting to use. One of the best parts of CSS is that you can create an external Cascade Style Sheet which you can use for all web pages on your website. You can also have one CSS for all of your articles and a different one for all of your press releases. Making one change in your CSS, you are able to effect changes to a few web pages or to hundreds of web pages without ever touching any of the different web pages themselves.

Below I am going to break out each one of the parts of CSS and explain them in non-techie terms:

1. Selector
2. Property
3. Value

This is what these three parts will look like when they are all put to together:

selector { property: value }

The first part is the selector. In techie terms, a selector is the (x)HTML element that you want to style. Now what does this really mean to the person who doesn’t know about (x)html code and really doesn’t want to learn it, but does want to make changes to their own websites. Absolutely nothing, right? It just went over your head and now you are at a loss (oh how well I know that feeling!). Well, let me show you what some of the most common selectors are, and I know that you will begin to feel more comfortable with selectors.

The first selector that you come across in all web pages is the body, next
might be h1, or the p. In (x)html the code is going to look like this:

< body> your web page content goes here< /body>: or,

< h1> Your headline text goes here< /h1> ; or,

< p> your paragraph text goes here< /p> .

For the first example, let’s start with the body. Here is the main thing that you will likely do with this simple but important piece of code. Let’s say you want the main background color of your website to blue or #0000ff (which is the hex code for blue). It will look like this:

body {background-color: #0000ff}

OK, what does all that mean? It is saying that the “background-color”, which is the property, is going to be blue, which is the value of that property. In simple terms, it means the main background color of your website is going to blue. It is easy to change the background color of your website now just by changing the hex code (#0000ff) to a different color, say red, which would look like this: #ff0000.

Now let’s look at the selector h1:

h1 {
font-family: Verdana, Arial, Helvetica, sans-serif;
font-size: 22pt;
font-weight: bold;
text-align: center;
color: #000000;
background-color: #ffffff;
}

Here we are defining what h1, or the text inside of our header 1 tags, is going to look like. The first line in the property is the font-family, and the value is Verdana, Arial, Helvetica, and sans-serif. So, in plain English, what we are saying is the font that we want to use for all of our h1 headers is going to be Verdana, Arial, Helvetica, or sans-serif.

You might be asking if we want the main font to be Verdana, why are we also using Arial, Helvetica, and sans-serif as fonts? The reason for this is not all computers are going to have Verdana font loaded on them. If they don’t, then the default font becomes Arial. The same thing holds true for the Arial font, which then defaults to Helvetica and, finally, to what is called a system font or screen font that all computers have on them, which is sans-serif.

Now for the next line, which is font-size: 22pt. The property is font-size and the value of that is 22pt. 22pt is the easiest to use because we all know about 10 pitch, 12 pitch, 14 pitch fonts when we are using our word processors. There are several other different ways to express the size of the font, one of which is small, medium, and large, and is much more complex than just entering the pitch size.

Next we come to the font-weight which is a real easy way to bold all of the text in your header without using any other code to do it. Following along with what we already know, font-weight is going to be the property and bold is going to be the value of the font weight. If you choose not to bold all the text, all you need to do is change the word “bold” to “normal” and you are all done.

The text-align is just that: by changing the word “center” to “left”, you can align your text to the left margin instead of centering it all. I am sure that you are beginning to get the hang of this by now, but just follow through, “text-align” is the property and “center” is the value.

The color of your font or text is going to be the hex code color #000000, or black. If you want to change the color of the font, find the hex code for the color that you want it to be and replace #000000 with it.

The last one here is the background color, which is behind the header text. This background color is different from the body background color in that this color is going to be directly related just to the text in between the header tags or the h1 tags. In our example, “background-color” is the property and “#ffffff” is the value. You can change the background color to any color you like just by replacing the hex code #ffffff, which is white, with the hex color code of your choosing.

In our next article we begin with the paragraph tags and show just how easy it is to get rid of a ton out dated code.

– Resource Box –

This article may be distributed freely on your website, as long as this entire article, including working links and this resource box are unchanged.

Copyright 2006 Larry Lang All Rights Reserved.
Lang Enterprises Inc.
www.elitewebstrategies.com