With research, you can narrow in on what your potential customers use for
keywords in your niche, along with the keywords that you will use on any
given web page. If the improper keyword is used, you probably won’t see your
web page listed on the first page of any search engine results. If you are
not high in the list of sites listed by search engines, you are costing
yourself a great deal of money.

Keywords play an important part when you are promoting your website. Build
two lists of keywords: one list for free traffic and one for pay-per-click
traffic.

Free traffic is when your link is clicked on because you are listed high
enough in the search engine results that people are seeing your site. At the
very least, your minimum goal is to have your website within the top ten
sites that show up for the search term used. Your ultimate goal is to reach
number one. Another way to get free traffic is with links that link back to
your site. Keywords may be used for these links as well.

Pay-per-click traffic is money spent on pay-per-click advertising.
Pay-per-click advertising enables you to pay to list your site at the top of
the search engine results by advertising, using keywords that best describe
your product or service. You pay only when a searcher clicks on your listing
and connects to your site. If you have not done the proper keyword research,
you will be spending money for clicks with no results.

Everyone needs to do some kind of advertising. Therefore, it is very
important to know the proper keywords to attract traffic to your website.
Use incorrect keywords in your campaigns and you will have people clicking
on your ads that are not looking for what it is your site has to offer. So,
research, refine, and research again.

Keywords: where to use them

Before you place your website up on the internet, do these different keyword
searches for each web page. First, and most important, are the keywords you
use in the title tag of your web page. The title tag is one of the most
important tags on your web page.

If you use the wrong keywords here, it could cost you dearly in page
ranking, revenues, and high listings in the search engines.

Another place to use keywords is in the description tag. This is the line of
text under the web page title.

Your description should be between 17-20 words in length. Any more than that
might not be seen or be considered important by the search engines. Include
as many of your keywords as possible in the description, while still making
sense. Stay focused on the page content.

The Meta keyword tag also uses keywords. Although this tag is not as
important as it used to be with the search engines, it still does not hurt
to have them.

Search engines rate the first 250 words on your site more. It is important
to use your keywords within these first 250 words. When appropriate, they
work well in the headings on web pages along with sub-headings.

Using the alt tags, images placed on your web page will also use keywords.
However, don’t get carried away be descriptive of the image.

If you place articles on some of your web pages, use keywords throughout
your article in places that make sense. Keyword saturation for your article
should be between 2% and 15%. As you see, there are several different areas
in your web pages in which to add keywords.

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Copyright 2006 Larry Lang All Rights Reserved. Lang Enterprises Inc.
www.elitewebstrategies.com also visit www.elitewebsolutions.com

Using keywords to help find your niche in a competitive market is a “must”.
Make certain the keywords you identify really tell your potential customers
what it is that you are offering. If you are selling a certain kind of
widget having a particular characteristic, look for keywords that describe
this characteristics that people might be interested in. The more precise
you can be, the better your chances are of finding the angle for you to
enter the market place. By using too general of a keyword, you will have too
much competition. It becomes very difficult to be listed high enough in
search results for anyone to see you, let alone to be listed within the top
ten search results for that keyword.

Most keyword-search software tells you how many searches have taken place
for each particular keyword that you enter. Depending on which keyword
software you use determines whether you need to use a multiplier to obtain a
more accurate look at the number of searches done for that keyword.

An example of this is results from Overture. For Overture results, multiply
the results anywhere from 5 to 7 times. I use 5, which gives me a
conservative number to work with. The more searches that a keyword has, the
more popular that keyword is.

There is more to look at than just the total number of searches a keyword
has had for that month. Determining how many web pages are competing for the
same keyword is also necessary. If there is too much competition, it becomes
a very hard niche to have any kind of presence. Most keyword software gives
you what the competition is for each keyword that displayed in their results
box. Obviously, a higher number of searches and a lower number of
competitors give you a better chance of being listed within the top ten
spots on the search engines.

What is the effectiveness of your keywords you have chosen to use on your
website? More information is needed to determine this. This is where KEI
(Keyword Effectiveness Index) comes in to play.

KEI is a mathematical algorithm formula developed by Roy Sumathumtia to
determine the probability of successfully using a keyword to grow a
business. Here is how it is calculated: square the popularity of a keyword
and multiply it by 1,000. Now divide that number by the number of sites that
shows up in AltaVista for that keyword.

Very few keyword-searching programs actually use this formula. Although, in
my experience, keyword software programs that do use it have proven to be
invaluable in finding niches and narrowing them down to products that the
consumer is looking for. When you are looking for your keywords while using
software with a KEI, as a rule of thumb, look for keywords with a KEI number
over 100 with less than 1,000 pages of competition. The number of competing
sites is a very flexible number, and you can adjust it up or down depending
on how well you know your particular niche. The higher the KEI number is
over 100, the higher the effectiveness of that keyword. The lower the number
of competing sites, the easier it is going to be to get your web pages
ranked among the top ten sites, if not number one.

Another consideration is how many searches in a month the keyword had. In
this case, the higher the number the better. If this number is too low, it
will not be worth your while to use that particular keyword.

What you are looking to do here is to take your top three keywords and add
together the number of searches they received for a month. This gives you
some idea of what kind of traffic is possible by using those keywords. Rank
your keywords in order of importance. This helps you maintain focus on your
primary goal.

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This article may be distributed freely on your website, as long as this
entire article, including working links and this resource box are unchanged.
Copyright 2006 Larry Lang All Rights Reserved. Lang Enterprises Inc.
www.elitewebstrategies.com visit our at blog www.webpromotingtips.com